Transitioning Beyond Roku Direct Publisher

Embrace the Future of Roku TV Channel Development​

As the digital landscape evolves, it’s important for content creators and channel owners to adapt. Roku recently made an important announcement regarding the sunset of Roku Direct Publisher apps. In this blog post, we’ll discuss the transition away from Direct Publisher and explore how you can navigate this change successfully while embracing the future of Roku TV channel development.

Understanding the Sunset of Roku Direct Publisher

Roku has decided to sunset Direct Publisher, which means all existing Direct Publisher channels will be removed from the platform on January 12, 2024. This requires channel owners to find alternative options for maintaining their channels and delivering content to their audience.

Embracing Customizable Roku Apps: Thankfully, Roku offers customizable apps built on the Roku Software Development Kit (SDK) as an alternative. These apps provide advanced features, customization options, and a smooth transition from Direct Publisher. With customizable Roku apps, channel owners can maintain their brand identity, engage viewers with interactive elements, and implement monetization strategies to generate revenue.

Benefits of Customizable Roku Apps

  1. Enhanced Branding: Customizable Roku apps allow channel owners to maintain a consistent brand experience on their Roku TV channel. They can customize logos, colors, and user interfaces to create a cohesive brand identity.

  2. Advanced Features: Customizable Roku apps offer a range of advanced features and functionalities. These include personalized recommendations, interactive interfaces, video playback controls, analytics tools, and more. These features enhance the user experience and keep viewers engaged.

  3. Monetization Opportunities: Customizable Roku apps provide monetization options such as ad integration, subscription models, and in-app purchases. Channel owners can leverage these opportunities to generate revenue from their content.

Navigating the Transition

To navigate the transition successfully, it’s important to partner with an experienced development team specializing in Roku app development. They can guide you through the migration process, tailor the app to your needs, and provide ongoing support for a seamless transition.


The sunset of Roku Direct Publisher apps may pose a challenge, but it also presents an opportunity for channel owners to embrace the future of Roku TV channel development. By leveraging customizable Roku apps, you can enhance your brand, engage viewers with advanced features, and monetize your content effectively. Embrace this transition, partner with the right development team, and unlock the full potential of your Roku TV channel.

If you need guidance during this transition, we’re here to help.

Contact us today to learn how our customizable Roku apps can empower your channel and ensure a smooth migration from Direct Publisher.

Remember, change is an opportunity for growth, and with the right strategy, your Roku TV channel can thrive in the evolving digital landscape.