Introduction
Fit Focus Media is Australia’s premier content creation company for athletes and fitness enthusiasts. Based in Brisbane, they specialize in live stream coverage, competition highlights, gym shoots, and athlete representation across the bodybuilding, combat sports, and fitness industries.
What started as a photography and videography business has evolved into a full-scale media company with their own streaming platform—Fit Focus TV—powered by Bamboo Cloud. Their journey demonstrates how niche content creators can build sustainable streaming businesses through live event pay-per-view and on-demand content.
The Challenge: Monetizing Live Fitness Events at Scale
Fit Focus Media had a unique opportunity: exclusive coverage of bodybuilding competitions, grappling tournaments, and fitness events across Australia. Athletes, families, and fans worldwide wanted to watch these events live, but the team needed a platform that could:
- Handle high-volume pay-per-view sales for individual live events
- Deliver reliable, high-quality live streams to audiences across multiple time zones
- Automatically archive live content for on-demand viewing after events
- Scale without technical complexity so the team could focus on content creation
- Provide a branded viewing experience that reflected their professional standards
They needed more than a simple streaming tool—they needed a complete video platform.
The Solution: Bamboo Cloud’s All-in-One Platform
Fit Focus Media partnered with Bamboo Cloud to launch Fit Focus TV—a fully branded streaming platform that handles everything from live event ticketing to on-demand content delivery.
Pay-Per-View Live Events That Sell
The cornerstone of Fit Focus Media’s streaming business is live event pay-per-view. With Bamboo Cloud, they’ve successfully sold thousands of PPV tickets for events including:
- NBA (Natural Bodybuilding Australia) competitions
- FMG fitness events
- Who’s Next Grappling combat sports tournaments
- Various bodybuilding and fitness competitions across Australia
Each event is ticketed individually, allowing fans to purchase access to specific competitions. The seamless checkout process and reliable streaming have built trust with their audience, leading to repeat purchases and growing viewership.
Professional Content Organization
Fit Focus TV organizes content into clear categories that make sense for their audience:
- Bodybuilding – NBA, FMG, and athlete features
- Combat Sports – Who’s Next Grappling and fight content
- Beyond the Athlete – Documentary-style athlete profiles and stories
- Upcoming Live Events – Easy access to purchase upcoming PPV events
This structure helps viewers find exactly what they’re looking for while showcasing the breadth of Fit Focus Media’s content library.
Auto-Recording for Instant VOD
Every live event automatically converts to video-on-demand content after the stream ends. This means:
- Fans who missed the live event can purchase and watch the replay
- Athletes can share their competition footage with friends and family
- The content library grows with every event—building long-term value
Original Documentary Content
Beyond live events, Fit Focus Media produces original content like their “Beyond the Athlete” series—in-depth profiles featuring athletes like Brazilian Jiu-Jitsu world champion Bob Frias, fighter Nicila Costello, and rising stars in the fitness world. This premium content adds depth to their platform and keeps subscribers engaged between live events.
The Results: Thousands of PPV Sales and Growing
Since launching Fit Focus TV with Bamboo Cloud, the results speak for themselves:
- Thousands of pay-per-view tickets sold across multiple live events
- Growing subscriber base of fitness enthusiasts and athletes
- Reliable live streaming for events with audiences across Australia and internationally
- Expanding content library with competitions, documentaries, and athlete features
- Professional branded experience that elevates their media company reputation
What’s Next: OTT Apps in 2026
Fit Focus Media isn’t stopping at web streaming. In 2026, they’re expanding their reach with dedicated OTT apps powered by Bamboo Cloud, bringing Fit Focus TV to:
- iOS – iPhone and iPad
- Android – Mobile and tablet
- Apple TV – Living room experience
- Roku – America’s favorite streaming platform
- Amazon Fire TV – Millions of Fire TV devices
- Android TV – Smart TV integration
This expansion will make it even easier for fitness fans to watch competitions on their preferred devices—whether at home on the big screen or on the go.
Why Bamboo Cloud?
For Fit Focus Media, Bamboo Cloud delivered exactly what they needed:
- Simple PPV setup – Launch ticketed live events without technical headaches
- Reliable live streaming – Professional-quality broadcasts their audience can count on
- Automatic VOD conversion – Every live event becomes evergreen content
- Branded platform – A streaming experience that matches their professional standards
- OTT-ready – Easy path to launching apps across all major platforms
Watch Fit Focus TV
Experience the platform yourself at watch.fitfocusmedia.com
Join the Bamboo Cloud Family
Fit Focus Media’s success demonstrates how niche content creators can build thriving streaming businesses with the right platform. Whether you’re covering fitness competitions, faith events, educational content, or entertainment—Bamboo Cloud gives you the tools to monetize your content and grow your audience.
Ready to launch your streaming platform? Start your free trial with Bamboo Cloud and see how far your content can go.
