Introduction
Christian Families Against Destructive Decisions (CFADD) is an organization focused on providing resources to help families navigate challenges and build strong generational connections. Their mission, inspired by Malachi 4:6, is to encourage a God-first lifestyle and strengthen the bonds between parents and children through a biblical worldview. To extend their reach and make their content more accessible, CFADD sought a digital solution that would allow them to engage with a wider audience.
The Need for a Digital Expansion
To effectively reach and engage a larger audience, CFADD turned to Bamboo Cloud to launch their faith-based OTT apps, ensuring their message is accessible anywhere, anytime. With Bamboo, CFADD now has a presence on six major platforms: iOS, tvOS, Roku, Android, Android TV, and Amazon Fire TV.
Faith-Based Features for a Faith-Based Mission
As a faith-based organization, CFADD required features tailored to their unique needs. Bamboo Cloud delivered with a groundbreaking new feature: Custom Bible Webview Integration. This feature allows CFADD to incorporate a digital Bible within their mobile apps, offering:
- Choice of Bible Version to align with their doctrinal preferences.
- Custom Branding Options to match their organization’s aesthetic and color scheme.
A Balanced Content Strategy: VOD & Linear Channels
CFADD leverages a mix of Video-on-Demand (VOD) content and linear channels to provide a continuous stream of uplifting and educational programming. This ensures that their audience always has something inspiring to watch, whether it’s a pre-recorded sermon or a live session.
However, as a small team, managing a linear channel could be overwhelming. To simplify the process, CFADD utilizes Bamboo’s Auto-Scheduling Feature, which automates content updates with minimal manual intervention. This ensures that their channel stays fresh, engaging, and aligned with their mission.
Tailoring the Roku Experience for CFADD
Being a U.S.-based organization, CFADD recognizes the importance of Roku as a key platform for reaching their audience. To enhance their Roku app experience, Bamboo Cloud made several upgrades, including:
- A New Side Menu for improved navigation.
- MP4 Support on the Opening Screen for a smoother user experience.
Live Streaming & Auto-Recording for Seamless Sermon Distribution
For faith-based clients, live streaming is a game-changer. With Bamboo Cloud’s Live Streaming & Auto-Recording, CFADD can:
- Broadcast Sunday sermons in real-time to their congregation.
- Automatically save sermons as VOD content for future viewing.
- Expand their content library effortlessly, ensuring their teachings remain accessible for years to come.
Maximizing Engagement with Push Notifications
Spreading an important message is only effective if people hear it. That’s why CFADD takes advantage of Bamboo’s Push Notification Feature, ensuring that:
- Their audience stays informed about upcoming sermons, events, and new content.
- Important messages reach viewers instantly, no matter where they are.
Download their apps now!
iOS– https://apps.apple.com/us/app/cfadd-tv/id6739237818
Android– https://play.google.com/store/apps/details?id=com.network.cfadd
Amazon– https://www.amazon.com/gp/product/B0DRDM5YHH
Roku– https://channelstore.roku.com/details/21b90495bd35320bf8e7a0ae4c72821d/cfadd-tv
Join the Bamboo Cloud Family
CFADD’s success story is a testament to the power of faith-driven digital transformation. By leveraging Bamboo Cloud OTT apps, they’ve expanded their reach, streamlined content management, and deepened their connection with their community.
Do you have a message that needs to be heard? Let Bamboo Cloud help you grow your audience and impact lives. Join us today and see how far your message can go.
